Facebook has officially relaunched the advertising platform Atlas in a new incarnation that will allow marketers to track users in new dimensions, according to a blog post from the company. Atlas will offer the ability to not only synthesize information about where users are seeing ads, but also to see how and whether those ad views play out into a purchase, even if it’s offline.
“This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.”—Edward Bernays, "Manipulating Public Opinion", American Journal of Sociology 33 (May, 1928)
Getting serious about collecting and preserving digital culture | Folklife Today
The best way to get a grip on what collections documenting internet culture and folklore would look like is to take a quick look at the initial list of sites we are collecting, or hoping to collect. By no means is this intended to be exhaustive, it’s really just a first step at collecting a slice of some of the records of digital culture.
So far we’ve received permission to crawl the following sites:
Equestria Daily is a major fan site for bronies, fans of My Little Pony: Friendship is Magic from outside the shows original target demographic of young girls. The rather large and active communities of Bronies on the web have become a focus of a range of ethnographic work, for example.
Originally launched in 1999, Fark is a community website that allows members to comment on a daily batch of news articles and other items from various websites. Links are submitted by Fark members (collectively referred to as “Farkers”).
“Soderbergh told me recently that a lot of the show’s simplicity is driven by time and budget constraints. They’re working on a tight schedule and have to shoot a lot of script pages every day, so they don’t have the luxury of shooting things five different ways and deciding later which one they like the best. The use of compact, high-definition, light-sensitive digital cameras allows Soderbergh to shoot with one or two visible light sources, often of fairly low wattage, and achieve naturalistic lighting effects that Stanley Kubrick spent a fortune on when shooting the visually similar Barry Lyndon (the first movie with interiors shot entirely by candlelight) on 35mm film 40 years ago. I’m almost reluctant to convey all that information here, though, because it might make it sound as if what Soderbergh is doing is easy. It’s really not. That fusebox scene I mentioned earlier is so complex, in terms of choreography, that a lot of period shows and films would set aside a day to block it, rehearse it, and shoot it. Soderbergh did it in two hours, from start to finish. You can’t work that fast and get such great results unless you’re absorbed in your craft so fully that it has become instinctive, in the way that a painter’s brushstrokes are instinctive, or a great basketball player’s moves are instinctive. At some point, intelligence becomes physical. The eyes and hands are just taking dictation from the subconscious. That, I suspect, is the level at which Soderbergh is operating now, 25 years after the premiere of his first feature, sex, lies, and videotape.”—Soderbergh Is Doing Next-Level Work on The Knick — Vulture (via jaybushman)
Then we discovered an article in Wired magazine about NASA scientists using genetic algorithms to design extremely sensitive aerials for satellites . We contacted the scientists, and to our surprise and delight they agreed to design an aerial specialised for picking up signals at 131.725 Mhz (the transmission frequency for ACARS).
The aerial they designed for us was unexpectedly large and complicated, and we worried it might be too fragile to stand up. We sent the design to Arup, the engineering firm, for structural analysis. They reported that the aerial would have to be supported at three specific points, and it would then settle into the correct shape under its own weight.
“The internet has been a massive boon to narrative radio, with the BBC iPlayer and downloads making mainstream content more accessible than ever before, and podcasting getting in on the radio drama act with independent online shows like Welcome to Night Vale and Thrilling Adventure Hour. Having their entire back-catalogue available online means that these shows pick up more and more fans over time. As magical as the iPlayer is, that’s one of the main issues with BBC drama content: it almost always disappears after 7 days. The plan is to extend that to 30 days in the near future, but even then there will still be a great disappointment when realising that, after listening to eight episodes of a serial, there’s nowhere one can find the rest of the episodes until they’re repeated at 3 AM on Radio 4Extra in 2019.”—Radio Days | Exeunt Magazine (via jaybushman)
"It’s a very big, epic sci-fi movie… This isn’t a movie with a bunch of lines running around the page. We’re not giving feet to the geometric shapes." "Brands are the new stars of Hollywood. We have a story behind ‘Tetris’ which makes it a much more imaginative thing."
“There’s a temptation within many newspapers to believe that the only problem the web has created is how to get all that excellent journalism to readers most efficiently, and to see the social web as merely a distribution mechanism or PR gesture. Engaging with readers is much more than that — it’s the key to developing a new kind of interactive, two-way journalism, and that journalism may ultimately be the only kind that survives.”—
“Matt Jenkins has been teaching for nearly three decades, and he’s spent the last 14 years as a music teacher at the Kings Local School District. Learn how he made the connection between his passion for teaching, and working part-time as an UberX driver.”—Uber Loves Cincinnati Teachers | Uber Blog (via iamdanw)
“I don’t think that “playing games is an important feature of human experience”; rather I think: games are a fascinating special type of ORGANIZED ACTIVITY — a subject that I THINK is of profound importance to our age (and by the way to “information”) (more than cybernetics, system theory, semiotics, etc.)”—Anatol Holt interviewed by Vincent Kenny at Okios. Interview with Anatol Holt conducted by Vincent Kenny, August 4, 1999.
“Ibrahima Sarr, a Senegalese coder, led the translation of Firefox into Fulah, which is spoken by 20m people from Senegal to Nigeria. “Crash” became hookii (a cow falling over but not dying); “timeout” became a honaama (your fish has got away). “Aspect ratio” became jeendondiral, a rebuke from elders when a fishing net is wrongly woven. In Malawi’s Chichewa language, which has 10m speakers, “cached pages” became mfutso wa tsamba, or bits of leftover food. The windowless houses of the 440,000 speakers of Zapotec, a family of indigenous languages in Mexico, meant that computer “windows” became “eyes”.”—Minority languages, The Economist (via varanine)
“One of the firm’s specialties is trading quickly on the information contained in government statistical releases, according to two competitors of the firm and a former employee. Jump pre-loads its trading algorithms based on whether, say, the unemployment rate will rise or fall, then executes the strategy within tiny fractions of a second following the announcement, the former employee said.”—Don’t Tell Anybody About This Story on HFT Power Jump Trading (via iamdanw)