Users who download the app can multi-task between the TV experience and the iPad, which will display polls, trivia and other content timed to be relevant to what is transpiring in the “Generation” storylines.
The app will also have a social-media element, enabling sharing, posting to Twitter, as well as “liking” to Facebook, though actual feeds won’t be integrated until later iterations of the app.
What Nielsen brings to the table is audio watermarking embedded in the broadcast that signals the iPhone through its microphone to trigger timed content. While the technology has always been used by Nielsen strictly for measurement purposes, a new mobile-friendly upgrade opened a new ancillary business for the company.
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papyromancer reblogged this from soupsoup and added:
I like Google’s take on this technology more, but I’m glad a player like Nielson is carrying this version out over...
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