Why Your Gucci Doesn’t Fit
Ever wondered why your Dolce & Gabbana jacket fits you so well but the Gucci just isn’t right? Well, it’s Antonio Bracciani’s fault.
Bracciani is not a designer, a marketer or a manager. He is a fit model. And most of the clothes in the retail collections of Gucci, Prada, Burberry, Z Zegna and Calvin Klein Collection have been made to fit his body. Not yours, not mine, but his.
So if you happen to be 72″ tall with a 33″ waist, have a 39″ chest and 38″ hips, and exactly 18.5″ shoulders with a 15.7″ collar, everything will fit you. (184cm tall with an 84cm waist, 100cm chest and 98cm hips, 47cm shoulders and a 40cm collar.) Otherwise it will always be a little bit off.
Source: mensflair.com
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