AdAge: Need a Reservation? That Could Depend On How Big You Are on Twitter (Klout)

This is probably the tip of the iceberg, and represents a coming brave new world in customer relations. We already know marketers are spending outsized efforts at servicing cranky Twitter complainers, bloggers and prolific review-writers. But what’s coming is a bigger picture of an individual’s media footprint: just how influential (powerful) is this person and how should we treat them?

h/t ellie