Pretty amazing. TV industry lucked out in converging with the web:)))
We should all keep in mind that’s 625,000 unique commenters out of an audience of 21,500,000. And at it’s peak, barely more than 25,000 tweets were generated.
This isn’t to say that these numbers aren’t impressive. But infographics can sometimes be deceiving.
Also, what does that “1.9 comments per commenter” graph look like? At what point did they comment and how long did it take for them to comment again (and again)? Did they favorite anyone else’s tweets? Were repeat commenters using Twitter the whole time or did they just go on to express their surprise/disappointment/elation?
Networks are pouring bags of money into second screen apps. Hopefully they’re doing it because they’re trying to make existing practices better for audiences, not because they see raw numbers like “1.2 million” and want to issue cool graphs like the one above.