…other than that, [Uniqlo’s] clothes say almost nothing: no logos, no design flourishes, no distinguishing marks. Uniqlo’s advertising rarely tries to inject a particular statement or identity into the brand, unlike the hipster sex of American Apparel or the “classic” preppie vibe of The Gap. Uniqlo is basically a Pantone-hued commodity, making it a perfect fit for both highly sophisticated and completely disengaged fashion consumers.
The Business of Fashion - Uniqlo: A Feel-Good Commodity
It’s always interesting to see how fashion brands position themselves and then gain and lose their intended meaning (both intentionally or unintentionally.)
Source: businessoffashion.com
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corntoole liked this
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delylestyle reblogged this from kenyatta and added:
within an industry
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kenyatta posted this
I co-founded 
