Performance has always played an important role in design (I’m not talking about performance in terms of functional efficiency). The communication of a project – be it in front of a client, a peer group, conference audience or general public, requires a level of performance. How the story behind a project is constructed and told makes an enormous difference to its reception. I’ve always encouraged my students to embrace the performative nature of project crits and presentations. If you design, direct, practice and perform your presentations you’ll go far.
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