Super Bowl Twitter Numbers
Twitter released some of their numbers from the Super Bowl. They include 24.1 million total posts along with:
- 231,500 Tweets Per Minute during the power outage.
- 183,000 Tweets Per Minute when the Ravens finally won.
- 268,000 Tweets Per Minute at the conclusion of Beyonce’s halftime show.
It also took a mere four minutes into the power outage before the first advertiser took out a promoted tweet against it.
Other, non-Twitter, odds and ends:
- The street value of the silver used in the Vince Lombardi trophy is $3,500.
- The Paul Harvey “So God Made a Farmer” speech used in the Dodge Ram commercial was made in 1978.
- CBS used 62 cameras to broadcast the game.
- A 30-second ad cost $3.8 million.
- It’s estimated that Americans bet $10 billion by halftime on various aspects of the game.
I know I called C-C-C-Combo Breaker! on Super Bowl posts but here’s an interesting bit about the lights going out on the Twitter Bowl:
the half-hour-plus downtime gave brands on Twitter a chance to showcase humor, creativity….
Illustrating just how fast advertisers moved in: it took just four minutes for the first Promoted Tweet to appear against searches for [power outage] on Twitter.
Opportunistic branded image macro twitpics will be the new norm.
Time to find a new norm.