Super Bowl Twitter Numbers
Twitter released some of their numbers from the Super Bowl. They include 24.1 million total posts along with:
- 231,500 Tweets Per Minute during the power outage.
- 183,000 Tweets Per Minute when the Ravens finally won.
- 268,000 Tweets Per Minute at the conclusion of Beyonce’s halftime show.
It also took a mere four minutes into the power outage before the first advertiser took out a promoted tweet against it.
Other, non-Twitter, odds and ends:
- The street value of the silver used in the Vince Lombardi trophy is $3,500.
- The Paul Harvey “So God Made a Farmer” speech used in the Dodge Ram commercial was made in 1978.
- CBS used 62 cameras to broadcast the game.
- A 30-second ad cost $3.8 million.
- It’s estimated that Americans bet $10 billion by halftime on various aspects of the game.
I know I called C-C-C-Combo Breaker! on Super Bowl posts but here’s an interesting bit about the lights going out on the Twitter Bowl:
the half-hour-plus downtime gave brands on Twitter a chance to showcase humor, creativity….
Illustrating just how fast advertisers moved in: it took just four minutes for the first Promoted Tweet to appear against searches for [power outage] on Twitter.
Opportunistic branded image macro twitpics will be the new norm.
Time to find a new norm.
114 notes
-
amberthest reblogged this from futurejournalismproject
-
amberthest likes this
-
thecolumbiarag likes this
-
johann5943 likes this
-
ajsaywhat likes this
-
paige-ofmylife reblogged this from futurejournalismproject
-
excuse-me-my-geek-is-showing reblogged this from futurejournalismproject
-
loveandmindless reblogged this from futurejournalismproject
-
ellofrench reblogged this from futurejournalismproject
-
forwardthinkingeducation reblogged this from fastcompany and added:
It’s a little late, but here are some things about Twitter and the Superbowl.
-
tomcatterick reblogged this from futurejournalismproject
-
bearstrength reblogged this from futurejournalismproject
-
madmaudie likes this
-
cleaninginprogress reblogged this from futurejournalismproject and added:
these facts are astounding yet completely believable...some ways, I wonder why
-
miltonpazzijr reblogged this from futurejournalismproject
-
thingsmatternot likes this
-
susaninokc likes this
-
nick8russell reblogged this from futurejournalismproject
-
non-chalantly likes this
-
sharkattck3 likes this
-
blushedtonight reblogged this from fastcompany
-
mojothree reblogged this from fastcompany
-
documenteverything likes this
-
officiallynerdy likes this
-
i-am-huong likes this
-
girlsaysyes reblogged this from kenyatta
-
takuya0316 reblogged this from futurejournalismproject
-
soniasaraiya likes this
-
pamela-cb likes this
-
atmospheir reblogged this from fastcompany
-
zonacreativa reblogged this from fastcompany
-
zonacreativa likes this
-
inwhichabbey likes this
-
inwhichabbey reblogged this from futurejournalismproject
-
jfeldmann103 reblogged this from futurejournalismproject
-
onebytwobythreebyme reblogged this from futurejournalismproject
-
monobliette reblogged this from futurejournalismproject
-
zioconnects likes this
-
monobliette likes this
-
uhh-bove-n-beyond reblogged this from futurejournalismproject
-
ilovesoccer92 reblogged this from hanabananaohnanawhatsmyname
-
hugsandheartslauren reblogged this from futurejournalismproject
-
jalarson likes this
-
zvexfan likes this
-
minorconviction likes this
-
17piecesofhappiness reblogged this from futurejournalismproject
-
jdsev reblogged this from fastcompany and added:
wow.
-
hanabananaohnanawhatsmyname reblogged this from whatismytumblrpage
-
myheartisundercontrol likes this
- Show more notes