Is it really hip to be glum?
“Overwhelmingly, models advertising pricier brands were judged to look glummer. This is probably down to signalling, noted researcher Timothy Ketelaar: smiling indicates eagerness to please, suggesting low status. If a Prada model isn’t smiling, she clearly doesn’t need to, implying high status. Brands that target less wealthy customers use smiling models, suggesting lower status, and thus affordability.”
Source: Guardian
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Stuff like this is fascinating.
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I co-founded 
