Slutsky vs. Not Slutsky
So if you run into GETV’s Irina Slutsky at a conference, on the street in San Francisco, or wetting down baby seals, you may find her wearing this shirt:
Makes sense, right? I mean her name is IRINA SLUTSKY. It’s the second best name in the world after ‘Kenyatta Cheese’. If I were her, I’d too wear a shirt that read ‘SLUTSKY’.
In the weeks leading up to SXSW this past year, I had this idea that it would be a lot of fun to have 20-30 people walking around Austin wearing shirts that read ‘NOT SLUTSKY’. Not telling Irina about it and having her discover it over the course of a day would make it doubly fun.
People would see all of these ‘NOT SLUTSKYS’ walking around the convention center and then they’d hopefully run into Irina, look at her shirt, and yell out “I FOUND THE ‘SLUTSKY’!” like they had just found the golden ticket.
Double plus fun points for anyone who asked Irina if they’d won anything.
Anyway, the shirts ended up being really expensive so I just had a single one made. Eventually, I told Irina about the idea. It cracked her up.
I had forgotten about the whole damn thing until she gave me a nudge the other day asking to see the shirt. So here’s my ‘NOT SLUTSKY’ shirt.
I’ll be sure to wear it her presence. Just don’t ask us if you’ve won anything.
I co-founded 
