FiveThirtyEight.com: Did Talk Radio Kill Conservatism?
Stimulation, however, is somewhat the opposite of persuasion. You’re not going to persuade someone of something when you’re (literally, in Ziegler’s case) yelling in their ear.
The McCain campaign was all about stimulation. The Britney Spears ads weren’t persuasive, but they sure were stimulating! “Drill, baby, drill” wasn’t persuasive, but it sure was stimulating! Sarah Palin wasn’t persuasive, but she sure was (literally, in Rich Lowry’s case) stimulating!
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