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Deconstructing Startup Growth

The most important element is having a large percentage of users who consider your product a “must have” (over 40% is a good benchmark). This gives you two key benefits:

The first is that your churn will be relatively low (if it’s a “must have” why would users leave?), so you won’t be wasting resources filling a leaky bucket. The second is that “must have” products generally maintain strong word of mouth.

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Avatar I co-founded Know Your Meme with Jamie, Ellie, and Drew. I made Unmediated back when the web still seemed shiny.

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